Fashion Blogging has exploded in the last 5 years especially with the introduction of Instagram. Fashion blogging allows men and woman who have a passion for fashion to share it with other liked minded people. But with what first started with a hobby has transformed into a commercial business. I’m sure a lot of other females my age questioned these attractive females dripping in designer labels everyday ‘How do they afford this lifestyle?’. Native Advertising and sponsored post’s is the answer!
Blogger’s Bazaar has created an equation that breaks down roughly how much these bloggers are being paid per post.
(Time Spent x Hourly Rate) + ( (Average Post Views/1000) x Advertising rate)= $Price per Post
Prices are set by the blogger, so bigger the blogger the larger the reach, the larger the price tag. Famous Australian Blogger pair Elle Ferguson and Tash Sefton have created a website ‘TheyAllHateUs‘ which provides followers with inspirational outfit options from designer labels but also release a monthly selection of ‘on-trend’ items of clothing that are available for purchase directly from the site. This is just one example of sponsored advertising, these clothing lines send their products to the blogger pair in the hopes that they will be picked up and posted on the site.
Michael DeMasi’s proposition paper ‘Entrepreneurial Journalism’ addresses the new paradigm “That challenges longstanding beliefs about journalists self identity” The reading discusses the changing field of journalism. Graduates are encouraged to start their own business whether online or in print. Ferguson and Sefton’s ‘TheyAllHateUs’ is a perfect example of two females starting a successful business by taking advantage of the great success of online shopping and the popularity of Instagram and fashion blogs.