The game FarmVille is a simulation social network game developed by the company Zynga in 2009. The game involves various aspects of fame management such planting crops, growing and harvesting. The game can be played on social networking sites such as Facebook as well as its ability to be played on smartphones. So how does Farmville encapsulate the idea of networking?
Farmville has the ability to be played on Facebook which allows others to engage with your farm and help each other with provide tools and services for ones farm. The game is free to play but also encourages people to spend money on the game called ‘Farm Cash’. Although Farmville has lost its popularity since its gradual decline 2012 the game has fallen from seventh most popular game to now being seventy-third most popular Facebook game.
The ability to play FarmVille on Facebook incorporates the social networking aspect from Facebook into the areas of gameplay. So how do you network and stay connected playing a farm simulated game? You can contact your Facebook friends to improve your farm more quickly by gaining the use of their farmhands or by gaining rewards by helping them. They have also allowed non-Facebook users to interact with other FarmVille users on Facebook to network and interact on each others farms.
Facebook has opened up Farmville’s ability to connect people who are also playing, while having the ability to help other players out in the hopes that other players will also help you. You can invite your friends on Facebook to play the game, although there has been heavy backlash of the constant Farmville invites that people were receiving. Farmville is an example of the power of social networking through gaming with the use of a social media platform.