With the introduction on various media platforms its allows one to gain access to breaking news in various. Long gone are the days of Brian Henderson‘s face on our TV’s on National Nine News at 6pm. As as 90’s child I remember gathering around the TV, just excited to be in front of the glorious box of flashing images with the sound of my father commenting on John Howard’s latest political move. How the times have changed, it is now once in a blue moon for more than one family member in my household would be in front of the TV at 6pm watching the nightly news. The demand is no longer there, why crowd around the TV to listen to news you’ve already been updated on all day when you can look on Facebook and browse various articles, scroll through on Twitter and Instagram or go browse news sites through out the day.
Digital media has opened up the flood gate to the 24 hour news cycle, it allows one to be updated constantly on the #411. James Webster and Thomas Ksiazek’s reading ‘The Dynamics of Audience Fragmentation’ introduces the idea of “on-demand” patterns of consumption through the overlapping of media consumption. I understand this article to touch on how we gain our news from various different platforms now compared to 10 years ago when the nightly news and print media was king.
We really are spoilt for choice when it comes to being updated on the news from around the world, from updates on the Nepal Earthquake to the nervous wait of Princess Kate’s over due royal baby. Social media platforms allow us to engage in various sites to gain access to trending stories. Facebook, Twitter, News Websites and Apps and even Instagram are the new gate way to keeping updated on whats going on in the world.