Tag Archives: Media

Smart and Lazy?

New technology has exploded onto the market and consumers are loving every inch of it. As a tech savvy society we follow the new and upcoming trends an example of this is the constant following of the new Apple iPhone. A following that dominates the smart phone market. We are constantly looking for new technology that can make our lives easier while encapsulating our need for something new and exciting.

Screen shot from http://www.digitaltrends.com/wearables/best-smart-rings/
Screen shot from http://www.digitaltrends.com/wearables/best-smart-rings/

But i question how useful this new technology is, are we just replacing our bodily actions such as dealing a number or pressing a button with a machine to do it for us? Is there a point where technology will replace human action? A example of how we a leaning to this direction is the introduction of the Smart Ring. A ring that you wear on your finger that controls your phone, the smart ring empowers wearers to control the technology that surrounds them such as their smart phones and home appliances. The ring allows you to gesture your finger in the air and do things such as take photos and change your music, the smart ring connects through bluetooth. I question if we really need this technology, a ring to control our smart phone device which we could control with our finger already. I see the value of the technology but I wonder about the level we are willing to go to, to replace human action with technology.

*warning bad langauge

Is replacing human action such as touching a screen with a form of technology the way of the future? Although I can appreciate the technology I don’t see the need for it, why create a technology to do something for you that would be just as easy for you to do it yourself. Are we really making our lives ‘easier’ with new technology or are we replacing normal actions by getting a device to do it for us?

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Data Visualisation VS. Infographics

Data visualisation has the ability to summarise important facts and statistics while presenting them in a creative and unique way, although there are some faults with the use of data visualisation and Infographics. Both mediums have there pro’s and con’s.

1. Is there such as a thing as too many facts, well yes there is! Some data visualisation have way too much going on which makes it hard to swallow and disgust the information. To create a successful data visualisation the key is to make it legible, easy to understand and presented in a logical way.

Meme taken fromhttp://www.focusst.org/forum/attachments/focus-st-discussions/57414d1405306494-so-wife-just-asked-me-something-crazy-what_meme.jpg
Meme taken fromhttp://www.focusst.org/forum/attachments/focus-st-discussions/57414d1405306494-so-wife-just-asked-me-something-crazy-what_meme.jpg

2. Infographics have the ability to present information quickly, clearly and in a manageable format. Although this could be seen as a pro and as a con. An infographic could potentially be seen as a fact sheet with pictures? Here’s an example of an infographic that is doing just this.

Infographic taken from http://www.aolcdn.com/ch_tv/kim-kardashian-wedding-info
Infographic taken from http://www.aolcdn.com/ch_tv/kim-kardashian-wedding-info

* This is an example of an infographic that in simply displaying the facts, and not following the guidelines of how to create a successful infographic. Although it displays the facts clearly, it does not capture ones eye because its simplicity and lack of creative design.

3. Data Visualisations oozes sophistication through detail and design when done right. Through succeeding the 4 characteristics of a great infographics; Data, Design, Story and Share-ability it has the power to project the facts and statistics in a interesting and detailed way. Design is highly important when discussing the success of infographics due to there complicated nature.

Taken from https://podio.com/site/creative-routines
Taken from https://podio.com/site/creative-routines
Image taken from https://podio.com/site/creative-routines
Image taken from https://podio.com/site/creative-routines

4. Infographics are straight to the point, heres the facts and statistics without the complication of deciphering the key or the statistics. Infographics although simple have the potential to provide a overview of a data visualisation while being attractive to the eye.

Image taken from http://www.bowdoindailysun.com/wp-content/uploads/2011/12/Shoplifters512.jpg
Image taken from http://www.bowdoindailysun.com/wp-content/uploads/2011/12/Shoplifters512.jpg

Both data visualisation and Infographics have the ability to appeal to the viewer but for different reasons and their pro’s and con’s. Complication Vs. Details, Design Vs. Readability are just some of the characteristics that are involved in deciphering the success of data visualisation and infographics.

The Idea that changed it all

We can frankly say that the introduction of the internet into our lives has completely change how we interact, communicate, learn, shop and research amongst many other things. The idea of the internet was seen as early as the 1950’s and began to gain traction in the 1960’s through the United States government. The 1980’s is where the internet really started take off with the introduction of the World Wide Web.

This invention has completely change how we as humans run our lives. We rely on a system of internet servers to satisfy our thirst and addiction to social media, online gaming, online gambling and even simple daily tasks such as grocery shopping and paying bills.

Upon researching for this weeks topic I stumbled across an article in The New York Times called ‘Embracing the Power of the Internet’ The poses the question of how we use the internet, the example of the traditional news platform of the newspaper is used. Cowell points out the flaws that follow the internet and its ability of ‘free expression’ it opens one self up to abuse due to its eligibility. The internet allows everyone to have an opinion, some of which do more harm than good. From this article I  gained the perspective that the internet should be used more than just a space to put your opinion but rather to create communication and free flow of ideas. I pose the question, are we really ’embracing the power of the internet now’?

Image taken from facoo,com
Image taken from facoo.com

Designer Clothes, Instagram Followers and Paycheques

Fashion Blogging has exploded in the last 5 years especially with the introduction of Instagram. Fashion blogging allows men and woman who have a passion for fashion to share it with other liked minded people. But with what first started with a hobby has transformed into a commercial business. I’m sure a lot of other females my age questioned these attractive females dripping in designer labels everyday ‘How do they afford this lifestyle?’. Native Advertising and sponsored post’s is the answer!

Blogger’s Bazaar has created an equation that breaks down roughly how much these bloggers are being paid per post.

(Time Spent x Hourly Rate) + ( (Average Post Views/1000) x Advertising rate)= $Price per Post

Prices are set by the blogger, so bigger the blogger the larger the reach, the larger the price tag. Famous Australian Blogger pair Elle Ferguson and Tash Sefton have created a website ‘TheyAllHateUs‘ which provides followers with inspirational outfit options from designer labels but also release a monthly selection of ‘on-trend’ items of clothing that are available for purchase directly from the site. This is just one example of sponsored advertising, these clothing lines send their products to the blogger pair in the hopes that they will be picked up and posted on the site.

A photo from Elle Ferguson's Instagram advertising the pairs Blog 'TheyAllHateUs' shopping section of their fashion picks for the month.
A photo from Elle Ferguson’s Instagram advertising the pairs Blog ‘TheyAllHateUs’ shopping section of their fashion picks for the month.

Michael DeMasi’s proposition paper ‘Entrepreneurial Journalism’ addresses the new paradigm “That challenges longstanding beliefs about journalists self identity” The reading discusses the changing field of journalism. Graduates are encouraged to start their own business whether online or in print. Ferguson and Sefton’s ‘TheyAllHateUs’ is a perfect example of two females starting a successful business by taking advantage of the great success of online shopping and the popularity of Instagram and fashion blogs.

A small sample into Fashion Blogger Tash Sefton's extensive designer shoe collection. Photo from her Instagram @tashsefton
A small sample into Fashion Blogger Tash Sefton’s extensive designer shoe collection. Photo from her Instagram @tashsefton
Elle Ferguson's post on Instagram, a sponsored post by the Australian fashion labe; Bassike. Taken from her Instagram @elleferguson
Elle Ferguson’s post on Instagram, a sponsored post by the Australian fashion labe; Bassike. Taken from her Instagram @elleferguson

The Rise of Mobile Media

The internet has changed how we interact with the world around us, this includes the news that we create that spreads across the globe. The traditional media platform of newspapers has now been overtaken by the 24 hour news cycle which is provided by internet news sites and television channels such as CNN and World News. A research paper by the company Ofcom, researched the news consumption within the UK across four main platforms; television, radio, print and online. The research paper states that within the UK 95% of people say they follow the news, and television was by far the most used platform to access the news. The platform that had increased the most was that of the use of any internet or apps used to access the news, this was a leap from 35% in 2013 going up to 41% in 2014. Newspapers were used by four in ten people (40%) which was the same as 2013. Although the use of newspapers have not decreased within this study the use of the internet and apps in accessing the news have risen significantly.

The introduction of social media platforms such as Facebook and Twitter have a much wider reach compared to traditional print media, due to its accessibility and its ability to be accessed while on the go. The introduction of the use of mobile devices and tablets in the public sphere has changed the way the population not only interactive with each other but how they interact with events around the world. The internet has the power to provide breaking news as soon as possible as well as continuous updates where as the traditional newspaper is only printed once a day which leaves itself open to missing a story or development.