Designer Clothes, Instagram Followers and Paycheques

Fashion Blogging has exploded in the last 5 years especially with the introduction of Instagram. Fashion blogging allows men and woman who have a passion for fashion to share it with other liked minded people. But with what first started with a hobby has transformed into a commercial business. I’m sure a lot of other females my age questioned these attractive females dripping in designer labels everyday ‘How do they afford this lifestyle?’. Native Advertising and sponsored post’s is the answer!

Blogger’s Bazaar has created an equation that breaks down roughly how much these bloggers are being paid per post.

(Time Spent x Hourly Rate) + ( (Average Post Views/1000) x Advertising rate)= $Price per Post

Prices are set by the blogger, so bigger the blogger the larger the reach, the larger the price tag. Famous Australian Blogger pair Elle Ferguson and Tash Sefton have created a website ‘TheyAllHateUs‘ which provides followers with inspirational outfit options from designer labels but also release a monthly selection of ‘on-trend’ items of clothing that are available for purchase directly from the site. This is just one example of sponsored advertising, these clothing lines send their products to the blogger pair in the hopes that they will be picked up and posted on the site.

A photo from Elle Ferguson's Instagram advertising the pairs Blog 'TheyAllHateUs' shopping section of their fashion picks for the month.
A photo from Elle Ferguson’s Instagram advertising the pairs Blog ‘TheyAllHateUs’ shopping section of their fashion picks for the month.

Michael DeMasi’s proposition paper ‘Entrepreneurial Journalism’ addresses the new paradigm “That challenges longstanding beliefs about journalists self identity” The reading discusses the changing field of journalism. Graduates are encouraged to start their own business whether online or in print. Ferguson and Sefton’s ‘TheyAllHateUs’ is a perfect example of two females starting a successful business by taking advantage of the great success of online shopping and the popularity of Instagram and fashion blogs.

A small sample into Fashion Blogger Tash Sefton's extensive designer shoe collection. Photo from her Instagram @tashsefton
A small sample into Fashion Blogger Tash Sefton’s extensive designer shoe collection. Photo from her Instagram @tashsefton
Elle Ferguson's post on Instagram, a sponsored post by the Australian fashion labe; Bassike. Taken from her Instagram @elleferguson
Elle Ferguson’s post on Instagram, a sponsored post by the Australian fashion labe; Bassike. Taken from her Instagram @elleferguson
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Tech Reviews or Paid Advertising?

Technology Journalism is a relatively new form of journalism which has thrived off the inflation of social media platforms and blogging. The combined interest in all things ‘tech’ has propelled into thousands of tech journalism websites which consist of new technology news, reviews and how- to tutorials amongst other things.

I am questioning the power that these large tech journalism websites have over the consumer. The website Cnet.com posts numerous categories of tech journalism one of which consisting of product reviews. After reading some product reviews I found myself being pulled towards to sponsored posts from major retailers and companies within the site. These reviews were telling the consumer how great the product is and all of it’s positives with very little negatives. Not that this surprised me as it is payed to be there, but it made me question. Are these really reviews or just a creative way and not so subtle form of advertising due to its biased nature?

I found an example of this from the homepage of Cnet.com. On the main home page on the side and banner of the page was covered in adverts for the new Asus Transformer Book T300 Chi. The website provides a direct link of where and how you can buy the laptop as well a small review of the product which only pointed our a tiny amount of negatives. I understand that websites have to make profit from their services but do sponsored posts of products including a review go against the key idea behind a tech websites ‘reviews’ page? I decided to compare a sponsored post to a real review and found the difference, they are more harsh plain and simple. But do we as the real consumers deserve to have the truth right in front of us or is it up to us as consumers to do our research and make the choice ourselves?.

Home page of CNET.com with the banners and sides of the website covered in product advertising. http://www.cnet.com/au/
Home page of CNET.com with the banners and sides of the website covered in product advertising.
http://www.cnet.com/au/
Review of the same Asus laptop but not a sponsored post. http://www.theverge.com/2015/3/23/8273331/asus-transformer-book-t300-chi-laptop-convertible-review
Review of the same Asus laptop but not a sponsored post.
http://www.theverge.com/2015/3/23/8273331/asus-transformer-book-t300-chi-laptop-convertible-review

The Rise of Mobile Media

The internet has changed how we interact with the world around us, this includes the news that we create that spreads across the globe. The traditional media platform of newspapers has now been overtaken by the 24 hour news cycle which is provided by internet news sites and television channels such as CNN and World News. A research paper by the company Ofcom, researched the news consumption within the UK across four main platforms; television, radio, print and online. The research paper states that within the UK 95% of people say they follow the news, and television was by far the most used platform to access the news. The platform that had increased the most was that of the use of any internet or apps used to access the news, this was a leap from 35% in 2013 going up to 41% in 2014. Newspapers were used by four in ten people (40%) which was the same as 2013. Although the use of newspapers have not decreased within this study the use of the internet and apps in accessing the news have risen significantly.

The introduction of social media platforms such as Facebook and Twitter have a much wider reach compared to traditional print media, due to its accessibility and its ability to be accessed while on the go. The introduction of the use of mobile devices and tablets in the public sphere has changed the way the population not only interactive with each other but how they interact with events around the world. The internet has the power to provide breaking news as soon as possible as well as continuous updates where as the traditional newspaper is only printed once a day which leaves itself open to missing a story or development.